MARKETING 2.0 - actively engages consumers into interaction with the brand

Marketing 2.0 can be described as an integrated & interactive communication.

It is about active engaging consumers into interaction with the brand / product. Important element of marketing 2.0 is a creative idea, around which we build coherent communication using different channels of communication. Every channel is considered separately due to its specific characteristics of possible interaction with our consumer.

Very often key roles are played by the new media (internet, mobile, gaming), direct communication (btl) and non-standard activities (ambient, guerilla, buzz). Currently they give us the biggest possibilities of a dialog with the consumer. However, as our world is changing, ATL should become more and more interactive soon (especially in the times of TV digitalisation).

Marketing 2.0 emerged as a direct effect of the influence that Internet communication and Internet communities exert on our world. Consumers expect more interaction, more dialog, faster access to information and data (google syndrom), engagement in brands’ communication process and in the process of creating products and services that they are offered.

Very important outcome of Marketing 2.0 are: more effective influence on consumers and larger possibilities of creating positive buzz around the brand. These allows your brand to gain real ambassadors both in virtual and the real world.