FireFly Group
We want to engage people into interaction with brands through communication, events, productions and other actions. We are open-minded and always ready to face new challenges. We love to fly fast and really high.
Key people:
Marek Piotrowski and Jacek Balicki are at FireFly Group’s helm.
Marek Piotrowski
partner and director
As a FireFly Group partner and director I’m flying with the crew towards effective advertising based on integrated and interactive communication.
Over seven years ago I hit on an idea to set up marketing communication agency. I stood at the helm of FireFly Creation – the agency that pressed ahead with no barriers. Our activity gained momentum, we had more and more innovative ideas which not always fit the profile of the original activity. And that is how FireFly Group took off – a group, which allows us to spread our wings in marketing communication, entertainment and technology fields.
As a lieutenant I am very proud of the fact that I have managed to gather a crew full of people with passion, people who absolutely love what they do. We love to create together, make marketing strategies and communication. Our passion, unlimited imagination and a great deal of energy let us create great projects.
Since I remember, I had an interest in the world of advertising. I’m a member of the SAR’s peer arbitration court and the Internet Academy – an organization embracing new media professionals. I was a jury member of several ad contests such as: Ad Creators Club (KTR) awards, Złote Orły awards, MIXX or ADC*E in Barcelona.
After work I do not leave the services. I take my two sons – Alexander and Ryan – for sky-high travels. In my free time I’m a lead vocalist of Dzika Zona band. I believe in energy, passion, engagement, smile and positive emotions. With such a load there is no barriers that are impossible to overcome. There is a whole air space to conquer!
Jacek Balicki
partner
As a FireFly Group partner I believe in engaging customers thru communication to deliver great return on investment.
Standing at FireFly Group helm as Vice President I ensure that our crew flies fast and systematically conquers the air space. I am convinced that with the team we managed to gather at FireFly, we can fly way faster and higher.
I’m an honourable member of Marketing Communication Association (SAR). I reactivated SAR's peer arbitration court and co-created SAR's strategy. I was a jury member of several ad contests such as Effie or KTR.
Before I joined FireFly I worked at P4 as a Chief Marketing Officer where I was responsible for the launch of Play – the 4th telecommunication operator in Poland and afterwards I worked for the brand success. I gained professional experience also at BBDO, G7 or D’Arcy (Warsaw, London and New York). Apart from the launch of telecommunication brands (Play, Heyah) and I was responsible for Łaciate milk, Era or Kinder Bueno campaigns.
My greatest passions, apart from flying with FireFly crew, are music and film. When I was fifteen I started my own rock band called Agoraphobia. At the moment I play at Dzika Zona band together with Marek Piotrowski,. As a 7-year old kid I played in several polish and international movie productions. And, most importantly, I am a proud dad of eight-year-old Sebastian and tiny Julka.
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